TEDxBayshore Blvd

Role: Social Media & Content Lead | Event Marketing & On-Site Execution

Objective: Building TEDxBayshore Blvd’s digital presence from the ground up to drive event awareness, engagement, and ticket demand

Execution:

• Built and executed a full social media strategy across Instagram and LinkedIn

• Produced and edited promotional content for 9 speakers and 8 sponsors

• Collaborated with speakers, sponsors, and event teams to maintain a cohesive brand voice across all touchpoints

Impact:

• Grew Instagram from 0 → 72 followers and LinkedIn from 0 → 168 followers

• Generated 10K+ impressions and a 13% engagement rate across 25 LinkedIn posts

• Contributed to a sold-out event with 100+ attendees

• Two talks selected as TED Editors’ Picks (awarded to less than 1% of TEDx talks)